Benefiting the Humane Society of Sedona
Local artists and exciting events that give back to the Humane Society of Sedona.
The Story
The Humane Society of Sedona opened its doors in 1966, and it's been finding loving homes for dogs, cats, and every critter in between ever since.
Since '66 is a brand built to celebrate that legacy.
We are a private non-profit dedicated to supporting HSS. Every hat, tee, and event is a little love letter to the animals of Sedona. A way to support our community and keep their good work going.
Events
Pop-ups, adoption days, and good-time gatherings around Sedona. Come celebrate with us.
VOCA Pickleball Courts · Village of Oak Creek, AZ
8:00 AM - 4:00 PM
Grab a paddle for a good cause. A full day of pickleball to benefit the Humane Society of Sedona.
Expect lots of play time in non-elimination style rounds. Awards and prizes will be given out.
Sedona, AZ
12:00 PM - 8:00 PM
Two days of local food trucks, good music, and good dogs.
A panel of local judges will hand out awards and prizes to the standout trucks. And you get a vote too, so come hungry and pick your favorites.
Retail
Hats, tees, and more on the way. Every purchase helps the animals of Sedona.
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Want to be first to know when new drops land? We'll add a signup soon.
Our Mission
Proceeds support the Humane Society of Sedona's shelter, adoptions, and care.
60s-inspired design that's fun to wear and easy to love.
Events that bring Sedona together around a great cause.
Designers
Since '66 gear is dreamed up by a rotating crew of local artists and designers. More on the talent behind the brand coming soon.
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